Business Interactive : Marketing
Format: Windows CD-ROM
Age Range: 14+
License: Network Site License
Price: £150 + VAT
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The main themes covered in the Marketing module are:
- An introduction to Marketing
- Marketing Segments
- Marketing Mix
- Advertising Standards
- Market Research
This vast and varied resource includes 3D character animations, video case studies and a wealth of interactive activities. Subjects covered range from the product life cycle, to the Boston Matrix and pricing strategies.
Interactive activities vary from simple yet effective word bank activities, to space invader type games or "dragging and dropping" against the clock.
There's even a very entertaining video case study examining the product life cycle and extension strategies employed by an ageing rock band "Expensive Pencil"!