Business Interactive : Unit 4
Format: Windows CD-ROM
Age Range: 14-16
License: Network Site License
Price: £295 + VAT
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Sample Video
This brief video is taken from an interview with Steve Ellis, the factory manager at Cott Beverages UK. The complete video looks at the production processes involved in the manufacture of both canned and bottled soft drinks.
This brief video is taken from an interview with Steve Ellis, the factory manager at Cott Beverages UK. The complete video looks at the production processes involved in the manufacture of both canned and bottled soft drinks.
Unit 4 : Marketing & Production
Unit 4 is designed as a 'bolt-on' addition to the rest of Business Interactive package, bringing in new topics to enable the software to be used in the delivery of the Traditional GCSE in addition to the Applied syllabus. A detailed listing of the unit contents can be downloaded here.
The topics covered in Marketing & Production are:
- Market Segments
- The Marketing Mix
- Market Research
- Advertising Standards
- Production Methods
- Controlling Costs
- Research & Development
- Productivity
- Quality
The package guides students through the topic areas with a mixture of colourful content, video case studies, activities and tasks that are both paper-based and computer assessed. Real businesses also shed light on current practices and shows business theory in action.
Teachers can let the software guide the students or pick out certain sections for the students to cover. Case studies are ideal for bringing to life on an interactive whiteboard in front of a class. Interactive tasks can serve as a great starter session for the lesson as well as act as revision material.
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